Leading social trading and multi-asset brokerage company, eToro, has just diversified its United States portfolio offering to stocks and exchange traded funds (ETFs), in addition to crypto-assets.
On January 18, eToro announced on their official website, that the platform will now allow its United States users to expand their portfolio with investments in stocks, ETFs, and crypto, under one roof in a single mobile app or desktop interface.
eToro’s New Move
According to the report, eToro’s primary aim is to allow its U.S. retail investors to combine their crypto and stock investments in a single portfolio granting users to start investing in fractional stocks for as little as $10 with zero commission. The social trading platform will also let users to engage with over 20 million investors worldwide and learn from their expertise with detailed price charts and analyses. eToro highlighted their move as,
“Post questions, get answers, and observe what others are saying about your favorite stocks, ETFs, and cryptos. Plus, eToro offers you a unique virtual portfolio, where you can play around with $100K (in virtual money) to explore, learn, and hone your skills before you invest a single (real) cent.”
Lule Demmissie, eToro’s United States CEO, said that investors who start with cryptos gradually turn to investing in stocks and bonds over time. Cryptocurrencies act as a gateway to enter the world of investments. He went on to add,
“As we continue to expand our offering in one of the world’s most important financial markets, we look forward to empowering U.S. users to expand their investing journey on the eToro platform and interact with our social community in new ways.”
For the uninitiated, founded in 2007, eToro is a social investment network that empowers people to grow their knowledge and wealth as part of a global community of successful investors. The platform has a graphic-intensive platform that serves cryptocurrency traders in the U.S. Customers outside the U.S. can trade stocks and contracts for difference. Individual clients can implement copy trading using eToro’s platform.
Portfolio Diversification
Digital currencies are gaining more attention from around the world as global economies have begun looking at these cryptoassets more seriously. Despite being a new asset class, cryptocurrencies are becoming the asset of choice for many first-time U.S. investors. However, as per a recent eToro survey of U.S. consumers, users who tend to start with crypto investments move on to diversify their portfolio to stocks and ETFs over time. Of the 2,000 crypto investors surveyed, 35% have been investing for less than a year, 50% have been investing for one to three years, and 56% indicated that investing in crypto made them more likely to consider investing in stocks in the future.
