Animoca Brands in collaboration with Donna Sports has announced that it will be the title sponsor of two MotoGP™ Grands Prix in 2022 and 2023.
Gran Premio Animoca Brands de Aragon and Animoca Brands Australian Motorcycle Grand Prix
On Wednesday, 8 June, Dorna Sports and Animoca Brands, the company advancing digital property rights for gaming and the metaverse, announced today that Animoca Brands will be the title sponsor of two MotoGP™ Grands Prix in 2022 and 2023.
The events have officially been named as the Gran Premio Animoca Brands de Aragon and the Animoca Brands Australian Motorcycle Grand Prix respectively. This season, the brand will supposedly take up billing at the Grand Prix of Aragon and the Australian Motorcycle Grand Prix.
Animoca Brands already secured partnership with MotoGP™ in 2019 when it gained the right to develop the first NFTs based on MotoGP™, the world’s fastest motorcycle racing championship. The two companies are producing MotoGP™ Ignition, a competitive management and collectibles game platform based on MotoGP™ and that is part of the REVV Motorsport ecosystem of play & earn games.
“We are incredibly pleased to deepen our partnership with Dorna Sports as we take over title sponsorship for MotoGP™ Grand Prix events. There is no more distinguished brand in the world of professional motorcycle racing than MotoGP, and we are proud to provide our sponsorship and inclusion into the REVV Motorsport ecosystem.” Yat Siu, Co-founder and Executive Chairman of Animoca Brands, said.
MotoGP™ Ignition, the official MotoGP™ blockchain game, will deliver branded experiences centred around limited edition NFTs. The game provides a digital collectibles platform where users buy and sell cards of varying rarity, as well as a card-based fantasy sports game and a sophisticated racing manager game. The game’s racing management experience will offer the bikes, riders, and champions of MotoGP™ as NFT collectibles that players use to assemble their racing teams to compete against other players.
Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports, commented about the partnership that the company is very excited to welcome Animoca Brands as the title sponsor for Aragon and Australia this season, and two more events in 2023.
“We’re very happy to take our collaboration to new heights – from the digital world to the track. We look forward to seeing our partnership gain even more exposure as Animoca Brands headlines at these events.” He added.
