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Luxury Watch Manufacturer TAG Heuer Accepts Bitcoin Payments via BitPay



Luxury Watch Manufacturer TAG Heuer Accepts Bitcoin Payments via BitPay

TAG Heuer, a Swiss luxury watchmaker, has partnered with BitPay to accept bitcoin payments online.

TAG Heuer Partners With BitPay

TAG Heuer, a Swiss luxury watchmaker, now accepts bitcoin and other cryptocurrencies as payment on its website. TAG teamed up with BitPay to offer this new feature to its e-commerce customers. 

According to a press statement, TAG Heuer, a Swiss luxury wristwatch, has partnered with BitPay to accept bitcoin and other cryptocurrencies as payment online. TAG allows consumers to utilize bitcoin and other cryptocurrencies up to $10,000 per transaction with no minimum spending limits.

TAG Heuer creates, manufactures, and sells watches, fashion accessories, and eyewear and mobile phones under license from TAG Heuer. Edouard Heuer founded the company as Uhrenmanufaktur Heuer AG in St-Imier, Switzerland, in 1860. TAG Group bought a majority share in the company in 1985, establishing TAG Heuer. LVMH, a French luxury goods corporation, bought practically all of the Swiss company in 1999. TAG Heuer is an acronym for “Techniques d’Avant Garde” and the surname of the company’s creator.

“We have been following cryptocurrency developments very closely ever since Bitcoin first started trading, As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations — one that will deeply transform our industry and beyond.” Frédéric Arnault, CEO of TAG said. 

TAG Heuer Accepts Bitcoin Payments via BitPay.

BitPay is an American bitcoin payment service company based in Atlanta, Georgia. Tony Gallippi and Stephen Pair started it in May 2011. Merchants can use BitPay to process Bitcoin and Bitcoin Cash transactions. 

BitPay’s cryptocurrency payment gateway allows businesses like TAG to accept cryptocurrencies like bitcoin as payment. The company makes it easier for businesses to enter the space with automated services by removing the technical barriers.

We are excited to see global brands such as TAG Heuer investing in the crypto space and seeking the support of BitPay to adapt their digital platforms to the rapid transformation of e-commerce,” said the CEO of BitPay Stephen Pair, “We look forward to seeing the positive results of this new payment feature both for TAG Heuer customers and the brand and we will continue to support and help implement their vision as the technology and demand evolves.”

Customers will simply choose “BitPay” when prompted during the TAG checkout process, and will then be transferred to select their desired currency and wallet (including exchangers), with the exchange rates guaranteed for 15 minutes.

Customers will be sent to TAG’s website once their order has been finished, where they will receive confirmation from both BitPay and TAG once the transaction has been confirmed on-chain.

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