World Liberty Financial, a crypto project linked to the Trump family, has launched World Liberty Markets, a decentralized lending platform built around its dollar-pegged stablecoin USD1, marking a renewed push into on-chain credit markets as demand for crypto borrowing and lending rebounds.
World Liberty Financial (WLFI) has officially entered the cryptocurrency lending sector with the rollout of World Liberty Markets, a platform that enables users to borrow and lend digital assets using a variety of collateral options. At the core of the offering is USD1, WLFI’s stablecoin pegged 1:1 to the U.S. dollar, which serves as both a unit of account and a medium for borrowing and lending within the protocol.
World Liberty Financial (WLFI) has officially entered the cryptocurrency lending sector with the rollout of World Liberty Markets, a platform that enables users to borrow and lend digital assets using a variety of collateral options. At the core of the offering is USD1, WLFI’s stablecoin pegged 1:1 to the U.S. dollar, which serves as both a unit of account and a medium for borrowing and lending within the protocol.
According to World Liberty co-founder Zak Folkman, the platform plans to expand over time by adding additional collateral types, potentially including tokenized real-world assets (RWAs), and exploring partnerships with prediction markets, cryptocurrency exchanges, and real estate ecosystems to broaden utility.
USD1 at the center of renewed on-chain credit activity
The launch of this lending product follows the rapid growth of USD1 since its introduction, with the stablecoin’s market capitalization reaching roughly $3.4 billion, and represents a strategic effort to deepen its ecosystem beyond payments and treasury operations.
This development coincides with WLFI’s application for a national trust bank charter, which aims to support regulated stablecoin issuance and custody — positioning USD1 for broader institutional use under clearer legal frameworks.
Market observers note that the revival of crypto lending — especially in decentralized formats — could attract participants seeking to unlock liquidity from their digital assets while maintaining exposure, supported by emerging on-chain risk management and regulatory oversight that was lacking in earlier credit market downturns.
In summary, World Liberty’s move into lending harnessing the USD1 stablecoin represents a significant expansion of its stablecoin ecosystem and could signal a broader resurgence of crypto credit markets within more transparent and regulated environments.
