Wirex and Collective Memory released a statement announcing their partnership, aimed at eliminating payment delays for digital creators. The solution, they announced, is effective immediately and will allow for the instant exchange and settlement of digital coins.
According to the announcement, the Collective Memory platform introduces a model where users receive ATTN tokens, with these rewards being instantly credited to the creators’ wallets and channeled through Wirex’s Banking-as-a-Service (BaaS) infrastructure.
At the time of each transaction, the exact amount of ATTN is converted to fiat currencies like EUR or USD, eliminating intermediate steps and allowing users to access the funds immediately without any delay.
The Collective Memory Card is offered in both virtual and physical formats and operates under a non-custodial scheme, with compatibility for Apple Pay and Google Pay. Thanks to Wirex’s access to the Visa and Mastercard networks, the card can be used at over 80 million merchants in 130 countries.
Furthermore, the wallet incorporates virtual IBANs in EUR and USD with connectivity to SEPA Instant and Faster Payments, enabling fiat inflows and outflows in more than 30 jurisdictions. From a functional standpoint, the system integrates staking rewards, token holdings, and fiat balances into a single interface. This eliminates the need for creators to pre-fund traditional currency accounts before spending.
The keys to the partnership between Wirex and Collective Memory
The partners present the product as a direct solution to the inefficiencies inherited from traditional payment systems. The proposal aims to professionalize creators’ revenue streams, transforming attention-based digital rewards into usable purchasing power for everyday use. For users, this reduces liquidity frictions and minimizes the need for short-term financing to cover current expenses.
However, the model also faces clear risks. Regulatory scrutiny is expected regarding the legal classification of the tokens, consumer protection, and anti-money laundering obligations, especially as the service expands to multiple jurisdictions.
The scheme relies on near-instantaneous on-chain settlements and efficient BaaS routing. A significant increase in transaction volumes will test both the system’s costs and technical performance—critical factors for sustaining margins and user experience.
The rollout is planned for the European Union and the United Kingdom in March 2026. In this context, compliance teams and market participants will need to observe how the implementation interacts with local regulatory frameworks, particularly in the European Economic Area, where the regulation of payments and crypto assets continues to evolve.
