Visa has launched a Global Stablecoins Advisory Practice as the stablecoin market is reported to top $300 billion, while sector data place market capitalization at $215 billion as of jun. de 2025.
Visa’s new advisory practice offers market-fit analysis, strategic planning and implementation support for financial institutions, fintechs and merchants. The service is framed as a response to growing transaction volumes and real-world pilots; sector figures show stablecoin transaction volume exceeded $5.5 trillion in 2024, and Visa has run pilots that use USDC via Visa Direct for faster payouts to gig workers. Advocates present such projects as a way to compress settlement latency and lower costs in cross-border flows, potentially modernising treasury and liquidity management for corporate clients.
A projection cited alongside these developments estimates emerging-market savings exposure to stablecoins could reach $1.22 trillion by 2028, a metric used to justify advisory demand from incumbents. The advisory practice is positioned to help clients manage on‑ramps, fiat settlement rails and integration with existing payment infrastructure.
The move accompanies increasing institutional engagement and Visa’s own pilot work on USDC payouts, signalling a shift from experimentation to structured integration in payments and treasury operations.
Visa launches stablecoins advisory and pilot activity
Institutional engagement is significant but measured. Major banks named in sector reporting — including JPMorgan, Bank of America, Citigroup, Wells Fargo and Deutsche Bank — are exploring, piloting or developing stablecoin projects rather than pursuing uncontrolled expansion. Some banks have considered joint ventures or network-specific issuance trials, and technology providers such as Fiserv and specialty issuers are building rails for smaller institutions.
Regulatory clarity is cited as a critical enabler. In the United States, recent supervisory guidance and legislative proposals have clarified permissible crypto-related activities for insured institutions. In Europe, the Markets in Crypto-Assets regulation (MiCA) is referenced as part of the legal pathway providing reserve and governance rules that can support institutional adoption. These frameworks aim to require 1:1 reserves or comparable safeguards to boost trust and compliance.
Risks and operational hurdles remain. Authorities and market participants flag potential financial-stability concerns, including run risk on issuers, the need for robust fiat-to-stablecoin conversion infrastructure, and challenges making stablecoin issuance profitable for banks. Successful integration will depend on custody, liquidity provisioning, oracle integrity and the interoperability of settlement layers.
