Trump Media & Technology Group has scheduled a record date of february 2 or a one-for-one distribution of digital tokens to DJT shareholders, a move the company says is intended to reward holders with platform perks rather than new equity. The announcement signals a deliberate shift toward blockchain-based engagement across its Truth.Fi ecosystem.
Trump Media said shareholders holding at least one whole share on 2 de feb. de 2026 will be eligible to receive one digital token per whole share. The ratio implies a potential issuance roughly equal to the company’s outstanding shares — the announcement suggested this could be in the order of 280.000. Crypto.com will mint the tokens, custody them until distribution and deploy them on the Cronos blockchain, according to the company statement.
The tokens are explicitly non-tradable and not redeemable for cash, and Trump Media positions them as vehicles for periodic, nonfinancial perks and discounts tied to Truth Social, its streaming service Truth+, and the planned gamified prediction product Truth Predict. The firm also reserved the right to modify or terminate the program, underscoring its experimental status.
Context, precedent and market implications
The move builds on an established crypto-focused direction. DJT began trading in March 2024 after a merger and has since announced partnerships and product plans tied to blockchain features. In late 2025 the company disclosed strategic transactions and partnerships that the announcement said provide the backdrop for this token program. Those past steps have already shaped investor expectations about the firm’s digital strategy.
Operationally, shareholder eligibility may be affected by broker designations. Trump Media advised holders to confirm non‑objecting beneficial owner (NOBO) status with brokers or to transfer shares into a Direct Registration System account at transfer agent Odyssey Transfer & Trust Company to ensure timely allocation. Shareholders marked as objecting beneficial owners could face information delays that slow token assignments.
Because the tokens are non-tradable and not redeemable for cash, their market impact will depend on whether the planned perks — access, discounts and in‑app features — materially increase platform engagement and monetization. For holders, the utility will be practical rather than financial; for the company, the program is a test of whether tokenized rewards can deepen user activity without issuing new equity.
Investors and market participants are now focused on the feb 2, snapshot as the immediate determinant of eligibility and execution. The record date will serve as the first clear test of Trump Media’s ability to operationalize a nontraditional shareholder reward on a public blockchain, and outcomes from that process will shape how markets and users value similar token-based engagement schemes going forward.
