Public companies increased their Bitcoin holdings in late January thanks to price consolidation. These companies disclosed purchases of the currency, reflecting a growing institutional conviction to hold BTC reserves.
One of the main reasons companies increased their Bitcoin holdings is that the price remained stable during January, trading around $87,000–$89,000. This range is far from the all-time high BTC reached just a few months prior, so for many, it solidified as a great buying opportunity if the coin holds steady.
The largest participant in the Bitcoin market was Strategy, which made multiple acquisitions during January. They acquired 1,283 BTC on January 5th for approximately $116 million, followed by 13,627 BTC on January 12th for $1.25 billion, another 22,305 BTC mid-month for $2.13 billion, and finally, 2,932 BTC for $264 million.
Strategy’s total reported holdings reached 712,647 BTC. The company disclosed an average acquisition cost of approximately $76,037 per BTC and is using capital markets proceeds to fund an aggressive accumulation, positioning Bitcoin as a primary treasury reserve.
Another key player is American Bitcoin Corporation, which added 416 BTC, bringing its total holdings to 5,843 BTC. The firm describes its position as a long-term treasury strategy and has been among the top publicly listed holders since its Nasdaq debut.
DDC Enterprise continued a moderate buying program, purchasing 300 BTC at the beginning of the year. They then bought 200 BTC on January 15, another 200 BTC on January 22, and finally, 100 BTC on January 28.
The company now holds a total of 1,683 BTC. DDC reported a year-to-date BTC return of 42.3% along with a year-to-date stock return of 40.98%.
The keys to Bitcoin’s institutional accumulation
Larger, well-capitalized companies like Stretagy, expanding their treasuries, could consolidate corporate Bitcoin ownership, potentially putting pressure on smaller treasuries and triggering what some analysts describe as a “brutal pruning” of weaker holders.
Companies are also formalizing governance: internal controls, advisory support, and risk monitoring appeared in several filings, reflecting a more professionalized approach to treasury management. This shift reduces operational risk but increases exposure to macroeconomic and regulatory outcomes tied to Bitcoin’s price and legal status.
For investors, companies holding Bitcoin in their treasuries will continue to accumulate during periods of low BTC prices, converting this potential into liquidity for repurchases and responding to regulators.
These developments will determine whether corporate treasuries remain a stabilizing force or become a new source of market concentration and regulatory scrutiny.
