The recent volatility in the crypto market has led the MicroStrategy Bitcoin investment into unrealized loss territory, following the asset’s price drop below $76,000. As reported by Lookonchain this Monday, the firm led by Michael Saylor now faces a negative book balance of approximately 900 million dollars.
Impact of average price and new corporate acquisitions
The shift toward unprofitability occurred when the value of the leading cryptocurrency fell to $75,314, placing it below the company’s average acquisition cost, which is estimated at $76,037 for each unit stored. Despite this technical setback, the organization recently expanded its treasury by acquiring an additional 2,932 BTC during the last week of January.
This latest purchase, made at an average price of $90,061, has raised the company’s break-even point, exposing its balance sheet to current market fluctuations. Consequently, although the losses have not been realized through asset sales, the value of the firm’s shares (MSTR) has shown high sensitivity, recording a drop of over 60% in the last six months.
Will the company maintain its aggressive asset accumulation strategy?
Despite the uncertain scenario and the fact that holdings are temporarily in the “red,” Michael Saylor has reaffirmed his bullish stance through messages suggesting future purchases of the benchmark digital asset. This unwavering confidence demonstrates the entity’s ability to expand its reserve without the need to liquidate positions, thereby avoiding dilution of value for its shareholders.
Currently, the market is closely watching whether the cryptocurrency will manage to stabilize in the support zone between $75,000 and $77,000, where numerous leverage liquidations have already been cleared. Thus, if this level holds, selling pressure could diminish, allowing the MicroStrategy Bitcoin investment to regain profitability ahead of an eventual bounce toward the $80,000 resistance.
Ultimately, the company’s financial future remains intrinsically tied to the asset’s performance, representing both a balance sheet risk and an appreciation opportunity. However, the long-term holding strategy seems immovable, solidifying the company as the largest corporate holder of digital assets in today’s global financial landscape.

