Bonkbot has reoriented its memecoin launch strategy toward traders by allocating a 200,000-token reward pool and cutting creator fees for its BONK Classic launches to 0%, moves designed to stimulate high-volume activity and lower barriers to token issuance.
Bonkbot redirected incentives by creating a sizeable 200,000-token reward pool aimed at traders and by setting BONK Classic creator fees to 0%. The platform also collects a 0.30% swap fee and channels much of that revenue back into liquidity, a mechanism intended to support market depth while keeping issuance costs low for creators.
This combination effectively reduces upfront costs for projects while providing explicit payouts to active traders, a design that encourages rapid turnover and speculative volume.
The result is a clear trade-off: easier token launches and direct trader rewards may accelerate distribution and short-term volume, but they also raise questions about the durability of token economics when fee capture by creators is removed. The divergence frames a battle for market share in the Solana memecoin launchpad market: Bonkbot betting on frictionless creation and trader-side incentives, Pump.fun prioritizing creator economics and project sustainability.
Pump.fun’s creator-aligned redesign
Pump.fun has taken an opposite tack by retaining creator fees but restructuring them to be dynamic and tied to market capitalization, with a fee-sharing element that rewards stakeholders aligned with a token’s performance. The platform’s adjustments appear aimed at discouraging purely speculative launches and encouraging creators to invest in project health and post-launch activity.
This approach attempts to rebalance incentives away from ‘deploy-and-disappear’ behavior. By linking fees to market-cap metrics and redistributing a portion of proceeds, Pump.fun aims to give creators a financial stake in sustained token value rather than immediate minting revenue.
Both designs reflect competing philosophies: one prioritizes rapid growth through low friction and direct trader incentives; the other prioritizes alignment and sustainability by ensuring creators remain economically exposed to their token’s success.
For traders, creators and platforms, the near-term metric to watch will be volume and secondary-market performance following these changes. Investors are now turning attention to whether Bonkbot’s reward-driven model will produce durable liquidity and repeat users, or whether Pump.fun’s creator-aligned fees will better limit speculative churn and foster higher-quality launches.
