Bitget’s TradFi platform recorded more than $2 billion in daily trading volume within three days of its public debut on January 5, driven primarily by a spike in gold trading, according to the company. The fast start reflected strong retail and crypto-native demand for direct access to traditional assets on a single exchange.
Gold became the platform’s most actively traded pair, quickly outpacing other instruments on launch day. Data from Bitget showed significant activity across multiple asset classes, underscoring a cross-market appetite among users who previously traded only digital assets.
Gracy Chen, CEO of Bitget, framed the result as a structural change: ‘a fundamental shift in wealth management,’ she said, arguing that users are migrating from high-fee, fragmented traditional platforms to integrated, lower-cost access via a universal exchange model.
The surge highlighted interest not only in precious metals but also in forex, indices and other commodities, validating Bitget’s push toward a unified trading ecosystem.
Market implications and what comes next for Bitget
The milestone served as a validation of Bitget’s Universal Exchange (UEX) strategy, which aims to let traders move fluidly between tokenized and traditional markets on one platform. For crypto-native traders, the combination of USDT margining and broad instrument coverage offered new ways to diversify and hedge within a familiar on‑platform environment.
Analysts at Bitget Research signalled that on‑chain positioning supports a sustained accumulation phase and could presage a broader rebound over higher timeframes, according to Ryan Lee, Chief Analyst at Bitget Research. That view suggests trading activity may not be purely episodic but part of a larger repositioning into diversified assets.
The rapid adoption also raises operational questions for exchanges: liquidity management across spot and derivative books, price discovery for non‑crypto instruments, and margining protocols when crypto collateral is used. Bitget’s early integration with established tools like MetaTrader 5 aimed to reduce friction, but the durability of these flows will depend on execution and custody arrangements as volumes scale.
Investors are now turning their attention to how Bitget will expand instrument coverage and deepen liquidity, and whether tokenization and stablecoins will continue to act as the bridge between crypto and traditional finance.
