Last week, Tokenomica launched the Sandbox version of the platform for the production and sale of security tokens (STIP) , with which any user can launch their own STO campaign on the Waves Testnet blockchain.

You can invest in test STO campaigns using Waves Testnet tokens. 50 tokens will be automatically sent to users after they try to invest in any available campaign or create their own.

In addition, these users automatically become bidders with a total prize pool of 10,000 Waves. The organizer of the best STO campaign will receive 5000 Waves.

Investors of STO campaigns can also claim prizes – cumulatively 1000 Waves will receive the three most active investors, 1000 – the three most successful investors, and 10 randomly selected investors will receive 100 Waves each. Moreover, a prize of 500 Waves will be distributed among the participants of Security Tokens Investor Clubs .

Issued tokens are available for investment on the STO-marketplace. Tokensale is conducted using smart contracts, the deployment of which will be available in the core network Waves after the release of RIDE4DAPPS.

The competition will last until August 6.

For the convenience of users, Tokenomica presented a step-by-step guide on launching the STO campaign.

Step 1: Choose a tool for tokenization

In this step, the system determines which jurisdiction and which security is appropriate for a tokenail.

Three tokenization tools are now available for selection:

1. Shares in Malta. Best suited for new companies that are focused on the EU market and plan to distribute profits between tokens holders;
2. Bonds in Malta. This tool will be the best choice for existing companies that do not want to link payments to shareholders with the income of their company;
3. Shares in the Cayman Islands. Most suitable for companies focused on attracting investment from investors from non-EU countries.

Step 2: Think of the campaign image

Filing a business model is one of the most important elements of any fundraising campaign. The information you provide at this stage will appear on the main page of your campaign.

Some important tips:

Focus on what sets your company apart

List all the benefits of your company. The goal is to interest potential investors to the maximum. You may have an original idea, you can create a great product, but if your message is not exhaustive, your campaign may fail.

Tell us about your company

When your company was founded, how many clients you have, your business plan: the more details you provide, the higher your chance of success. If you do not have your own business, think about the ideal scenario. Be as open as possible, do not limit yourself to a dry description of the facts.

List your achievements

If you have successful business cases, share them.

Attach the whitepaper

Whitepaper is the main document of your campaign. And if you have it, it will be a huge plus.

Add your site

If you have a website, add a link to it.

Step 3: Select the characteristics of your token

At the next stage, you will determine the following characteristics of your campaign:

1) Who can be an investor:
Your campaign can only be addressed to qualified investors or available to all. A public campaign will provide access to a larger audience. However, the legal structuring of public fundraising is more complex, which will increase the cost of legal support for the campaign.

2) Rights of tokens holders:
Decide what role investors will play in your business. You can give shareholders the right to vote by increasing their role in business processes or limit their voting rights exclusively for their company.

3) The number of tokens issued and the price of the primary sale:
Choose how many tokens you want to issue and the price for each token.

Step 4: Release Tokens

Now that you have completed the preparatory phase, you can proceed to the release of tokens. To do this, you will need to select the name of the token, the name of the ticker and install SoftCap. After that, you will need to choose which Waves wallet will be tied to your company.

To release tokens technology is used Waves Smart Assets. It allows you to program tokens in accordance with the legal regulation of the selected financial instrument.

Step 5: Launch a Test STO Campaign

The launch of the campaign takes place in one click. Immediately after launching your campaign will appear in the marketplace.

Fundraising is done using Waves Smart Accounts technology – an account that collects funds is protected by a script that checks the achievement of the goals of the tokensale, and also calculates the distribution of purchased tokens among investors. The script is created by the platform automatically, but can be customized by the user at his discretion.

Investors, in turn, will be able to purchase your tokens using Waves Keeper – the purchase takes place in one click. After the end of the tokensale, a smart account sums up its results and either allows investors to take back the assets they have bought, or automatically makes a return on investment (if the campaign has not reached the goals for the amount of the fee).

Step 6: Attract Investors

To raise funds, both for the test and for the real campaign, promotion is needed. Try the simplest marketing tools: share a link to your project in social networks, invite your friends and colleagues to invest in your project. Along with this, check out other campaigns presented in the marketplace.

You can send suggestions for improving STIP and get help in launching STO in the official Telegram-chat .

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