According to analyst of the financial conglomerate Barclays Ross Sandler, the steakblokin of the social network Facebook can generate in the medium term a multi-billion dollar extra income. This is reported by CNBC .
In a note for investors, Sandler expressed the opinion that his own coin could bring the largest social network from 3 to 19 billion US dollars of additional income by 2021.
The analyst stressed that his forecast completely depends on whether “Facebook Coin will prove its effectiveness in activating the micropayment strategy for distributing digital content.” In his opinion, the main task of Facebook is “to demonstrate to users the competitive advantages against the background of the current payment capabilities.” In addition, social networks need to restore user confidence "after the problems of 2018".
“Facebook Coin may just be focused on microtransaction and at the same time will breathe new life into the original business model called Facebook Credits, which was used in 2010-2012. However, the scale of the project can be much larger, especially considering that it is headed by ex-CEO of PayPal, David Marcus, ” Sandler added.
In 2017, Facebook's total revenue amounted to $ 40.6 billion. Of these, $ 39.9 billion is revenue from advertising.
Recall that the other day Facebook opened 20 vacancies for specialists, one way or another connected with the blockchain technology.
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