Financial corporation Fidelity Investments began a full-scale launch of a custodial service for institutional bitcoin investors after almost a year of closed testing, CEO Abigail Johnson told the Financial Times.
“It's not going away. As long as the value is there, people will look to preserve that value. ” @Fidelity CEO Abby Johnson, on #digitalassets with @financialtimes @RobinWigg https://t.co/qR4N7Hhn1Z
– Fidelity Digital Assets (@DigitalAssets) October 18, 2019
At the last test stage, all interested institutional clients will be able to test the capabilities of the solutions of the Fidelity Digital Assets division . The target audience of the company is hedge funds, family offices and financial advisors.
“Many people own substantial capital in cryptocurrencies, probably bitcoin. They are waiting for the one to whom these coins can be deposited. In the event of their death, which will happen sooner or later, they need a plan to transfer these coins to another person , ”said Johnson, one of the richest and most influential women on the planet according to Forbes .

Reuters / Brian Snyder Photo
About the competitor in the person of Coinbase Custody, Johnson spoke as follows:
“Most have never heard of this company. She has no relationship with independent [financial] advisers. ”
In August, $ 7 billion worth of assets were in Coinbase Custody's vaults.
Recall that in early September, the deposit service Bakkt Warehouse began accepting deposits.
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