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    Home » The next Bitcoin Bull Run is being decided in Asia: ETFs and ‘Kimchi Premium’ are setting the pace

    The next Bitcoin Bull Run is being decided in Asia: ETFs and ‘Kimchi Premium’ are setting the pace

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    By liam on September 23, 2025 Bitcoin News
    Photorealistic header with a Bitcoin emblem in the center, a map of Asia and liquidity charts with diverse traders.
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    A recent analysis of the crypto landscape suggests the market’s center of gravity is in the midst of a shift. As Western investors digest a complex regulatory environment, data indicates that traders in Asia are positioning themselves as the primary driving force that could catapult the next phase of the Bitcoin bull run.

    The Asian market is showing unmistakable signs of a renewed and sophisticated appetite for digital assets. Far from being a secondary market, activity on the region’s major exchanges has intensified. A key indicator of this buying fever is the resurgence of the “Kimchi Premium”—the markup that investors in South Korea are willing to pay for Bitcoin on local exchanges compared to global prices. This phenomenon, which historically precedes significant bullish moves, underscores a robust domestic demand that is not being met by local supply alone.

    But retail demand is only part of the equation. The real game-changer comes from institutional infrastructure. The approval and launch of spot Bitcoin and Ethereum ETFs in Hong Kong has opened the floodgates for vast institutional and wealth management capital. Although their initial volume has been more moderate than that of their US counterparts, their strategic importance is immense, providing a regulated and accessible channel for Asia-Pacific (APAC) capital to flow into cryptocurrencies.

    A Structural Shift: Regulation and Corporate Adoption

    The narrative that Asia could lead the next Bitcoin bull run is not just based on trading, but on a deeper, structural change. While the United States has adopted a “regulation by enforcement” stance that creates uncertainty, several Asian jurisdictions—such as Hong Kong, Singapore, and Japan—are competing to become Web3 hubs through clear regulatory frameworks. This clarity is attracting talent, projects, and, most importantly, capital.

    This favorable environment has fostered a growing trend of corporate adoption. Following the model of MicroStrategy in the US, Asian companies are beginning to add Bitcoin to their balance sheets as a reserve asset. Firms like Metaplanet in Japan have grabbed headlines for their aggressive BTC purchases. This strategy not only reflects a hedge against inflation but a deep bullish conviction in the asset’s future. Furthermore, the expansion of large Asian trading firms, such as Caladan, into Western markets demonstrates their growing influence and liquidity in the global ecosystem.

    The most direct implication of this Asian awakening is the diversification of capital sources feeding the market. If the previous bull cycle was largely driven by the entry of US institutions and retailers, the current one appears to be building on a more solid global foundation. Inflows from Asia could provide the liquidity needed to sustain the upward momentum, especially during Asian trading hours, which are increasingly setting the tone for price action.

    For Bitcoin’s price, this is fundamental. Increased participation from Asia may partially decouple BTC from US macroeconomic data and monetary policy decisions, such as announcements from the Federal Reserve. A more globalized market is, by definition, a more resilient market. This new balance of power suggests that the current Bitcoin bull run could have a different character, possibly more sustained and less dependent on a single narrative or economic region.

    Asia as the Epicenter of the Next Cycle

    In summary, the thesis that Asia will drive the next stage of Bitcoin’s bull market is supported by three pillars: fervent retail demand (visible in the Kimchi Premium), the development of key institutional products (like Hong Kong’s ETFs), and an increasingly favorable regulatory and corporate environment. These factors combined are creating a powerful engine for demand.

    Looking ahead, market observers would be wise to closely monitor trading volumes during market hours in Seoul, Tokyo, and Hong Kong. Regulatory news from these capitals could have just as much, if not more, impact than news from Washington. The Bitcoin bull run is a global phenomenon, but its next chapter may well be written, predominantly, in the East.

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