Cryptocurrency assets manager Grayscale Investments, part of the holding of Digital Currency Group holding Barry Silbert, launched the # DropGold campaign and released video ads, urging investors to take a sober look at the advantages of the digital era and recognize that gold as a means of savings is now inferior to bitcoin .
"The battle of Bitcoin and gold begins … today."
The main characters of advertising are trying to avoid an apocalyptic fate due to the investor's obsession with gold by adopting a digital future. Security, speed and efficiency of Bitcoin can not be ignored, according to the company.
Grayscale Investments stressed that if 15% of its assets were transferred from the SPDR Gold Trust to Grayscale Bitcoin Investment Trust (GBTC) fund shares over the past years, the annual increase would be 15% higher than the purely “golden” portfolio.
The company also promised to continue an aggressive marketing campaign and place advertisements not only on digital platforms, but also on television, as well as physical billboards.
The bitcoin vs. gold battle begins … today https://t.co/1VgFPt0hP3 #DropGold https://t.co/2zjUSoh1tm
– Barry Silbert (@barrysilbert) May 1, 2019
“The gold industry has done a tremendous marketing effort to promote this overvalued metal, but Bitcoin has stronger physical and market characteristics. I am convinced that it is Bitcoin that will become a store of value in the digital age , ”said Barry Silbert.
Recall that the GBTC can control about 1% of all Bitcoin emissions (200 thousand BTC). In early April, the total amount of cryptocurrency funds managed by Grayscale Investments again exceeded $ 1 billion.
Publication date 05/02/2019
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