The Emaar Group, a Dubai-based real estate company that has been building the gigantic Burj Khalifa skyscraper, is preparing to launch its own EML token. It is assumed that it will be presented this year – it became known that EMR will use the JPMorgan blockchain.
The token developed by the company will be used as a reward for customers who participate in the loyalty program and referral program. EMR will operate in the Quorum system, which is being developed by the financial institution JPMorgan.
Representatives of the Emaar Group noted that EMR funds can be used not only directly in real estate operations in supermarkets and Emmar Group hotels, but also in order to replenish the balance of another ecosystem member. In addition, the company plans to launch a mobile application – with its help, token holders will be able to purchase EMR and spend money on their own needs.