Albert Heijn, the largest supermarket chain in the Netherlands, said that it intends to use blockchain to make the production chain of orange juice more transparent.
It is reported that Albert Heijn will launch a new blockchain-system in partnership with its supplier Refresco. To provide customers with maximum information about the source of their own "sustainable" product, they will be able to scan the QR code on an orange juice carton that will track the end-to-end route of its production, from Brazil to the Netherlands.
It is reported that the system will store data that shows the ratings of quality and sustainability of various producers of products, as well as information about the fruits themselves, including their harvesting period and the intensity of sweetness.
The commercial director of Albert Heijn, Marit van Egmond, says:
"We want to actively contribute to issues that are important for our customers – making our products healthier, reducing the amount of food waste and limiting our environmental impact. Transparency is becoming increasingly important for today's consumer. "
In June, the South Indian government of Kerala stated that it will use technology to supply and distribute food, given that the system can make the supply network for dairy products, vegetables and fish more efficient. In the same month, Microsoft opened a new partnership to develop its own platform for tracking products based on Blockchain, to ensure the transparency of the supply chain.
In addition, previously a subsidiary of Alibaba , Ant Financial, agreed that it was launching a blockchain-platform based on the Blockchain-as-a-Service protocol.
Author: Olga Novikova, analyst of Freedman Club Crypto News
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