Renowned Portuguese football club "Benfica" will begin to Accept Bitcoin cryptocurrency, Ethereum and token UTRUST (UTK), reports CoinDesk .
Holders of digital assets will be able to buy Benfica merchandise, as well as match tickets. According to representatives of the football club, this decision was made as part of the modernization of the Internet strategy and with the aim of scaling it to a global level. So, at present, the number of fans of the Portuguese club worldwide has 14 million people.
“We recognize that many of our supporters are primarily users of digital technology. Therefore, we want to be one step ahead when it comes to introducing new solutions and providing our supporters with the best user experience , ”said club director Domingos Soares de Oliveira.
Representatives of the club also noted that the use of cryptocurrency will avoid various problems with credit cards, including chargebacks and fraudulent payments. On the other hand, the accepted cryptocurrency will immediately be converted into fiat money, which will then be accumulated in the Benfica bank account.
“We look forward to receiving the first payment in cryptocurrency,” Oliveira added.
According to Nuno Koreya, the CEO and co-founder of UTRUST, partnership with a famous football club is a step forward for financial services using blockchain technologies.
Earlier, tokens for fans planned to release an English football club, "West Ham United . "
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