CEA Industries now holds 480,000 BNB following a deliberate treasury shift, a move that lifted the firm’s combined crypto and cash to $663 million and drew fresh attention to both the company and the BNB network. The strategy positions the company among the largest corporate holders of BNB and has sparked debate on the durability and governance of such treasuries.
The move is a structural balance sheet change rather than a short-term trade, underscoring how corporate adoption and network activity intersect with market performance.
The company, once known as VAPE and focused on e-cigarette sales, set a target to secure up to one percent of all BNB. It paid an average of $860 for each of the 480,000 tokens, spending about $412.8 million. When BNB traded at $1,312.60 on 6 – 7 October 2025, the position was worth roughly $630 million, and surplus cash pushed total liquid assets to $663 million. A $500 million PIPE funded the purchase, and the share price later multiplied by as much as seven, data show.
BNB Chain activity and market effects
TVL on BNB Chain reached $8.163 billion, while decentralized exchanges processed more than $3 billion in 24-hour volume and 58 million addresses logged in each month. Those numbers as proof of deeper liquidity and wider use.
Experts listed four market effects that follow large BNB purchases by CEA Industries and by Nano Labs, which holds 120,000 coins bought at $764 each and now valued near $90 million:
Institutional adoption – corporations add crypto to treasuries signalling steady demand. Liquidity as well as valuation – a higher BNB price swells balance sheet totals and ties results to token swings.
Concentration risk – a single asset treasury enlarges profit or loss volatility. Regulatory and technical backdrop – clearer rules besides upgrades such as opBNB support the trend yet leave risks intact.
Key points recap: 480,000 BNB were acquired at an average $860; a $500 million PIPE paid for the coins; the position was worth ~$630 million on 6 – 7 October 2025; BNB market capitalisation stood at $177.9 billion, with 58 million active addresses.
By 6 – 7 October 2025, CEA Industries had become one of the largest corporate holders of BNB and had forced analysts to ask how long such treasuries can last and who governs them. The next items to track are further purchases or any change in the rules that cover them.
In practical terms, the shift ties corporate performance more closely to BNB’s market and network dynamics, making future treasury changes and regulatory developments key to watch.
