Tech company shares soared following the revelation of the new Block, Inc. financial strategy, designed to reach 15.8 billion dollars in gross profit by 2028. Jack Dorsey, the firm’s CEO, presented this three-year plan which includes a massive share buyback, underscoring confidence in future profitability after a period of market volatility.
During Investor Day 2025, the company broke down clear objectives, projecting that adjusted operating income will rise nearly 30% annually to reach 4.6 billion dollars. Likewise, earnings per share are expected to grow more than 30% each year, reaching 5.50 dollars in 2028. For fiscal year 2026, Block anticipates a 17% increase in gross profit, approaching 12 billion. Furthermore, the expanded buyback program adds 5 billion dollars to previous funds, totaling 6.1 billion dollars available for repurchases, which demonstrates solid cash generation.
On the other hand, the company aims to achieve the “Rule of 40” benchmark in 2026 and sustain it through 2028. This metric, combining revenue growth and profit margin, is a key target for software and fintech firms. Management highlighted that gross profit has nearly doubled since 2022, now managing a diversified portfolio of 26 products that generate significant revenue individually.
Will Bitcoin integration redefine the company’s traditional business model?
This move marks a significant shift in the company’s trajectory, moving away from its exclusive point-of-sale core to embrace artificial intelligence tools and consumer services. Moreover, the inclusion of cryptocurrency infrastructure is fundamental to this change, evidenced by the launch of Square Bitcoin. This initiative allows over 4 million US merchants to accept BTC payments with zero fees for the first year, solving entry barriers for the mass adoption of digital assets in retail commerce and everyday payment systems.
The market reaction was immediate, with shares jumping nearly 9% after the announcement, reversing drops suffered earlier in 2025 due to payment competition. Therefore, diversification into multiple profitable products suggests less reliance on a single revenue stream against rivals like PayPal. If the company manages to execute this roadmap efficiently, it could consolidate itself as an undisputed leader in the fintech sector, attracting investors seeking sustained growth and operational efficiency in a competitive environment.
The Dorsey-led company has charted a clear path toward financial maturity, balancing hardware and software innovation with rigorous fiscal discipline. Thus, the execution of these plans is expected to foster compound growth and margin expansion over the next three years. The success of this vision will depend on actual adoption of its new tech tools and the ability to maintain merchant loyalty in a saturated market.
