DDC Enterprise Limited (NYSEAMERICAN: DDC) rose 22.41% after purchasing 100 Bitcoin (BTC) during a market pullback, a move that increases its reserves and reignites the debate over incorporating Bitcoin into corporate treasuries.
DDC expanded its position to a reported total of 1,183 BTC with the acquisition of 100 BTC at an average cost for this tranche of $106,952, according to the company’s statement. The company frames the transaction within its broader reserve-building approach tied to market conditions.
The transaction is partly financed by the closing of a $124 million capital raise, issued at a price 16% above the prior close and with participation from PAG Pegasus Fund, Mulana Investment Management and OKG Financial Services Limited; CEO Norma Chu contributed $3 million personally.
In addition, DDC filed a $500 million shelf registration to have capital readily available and announced an explicit goal: reach 10,000 BTC by the end of 2025.
The company presents the purchase as part of a disciplined phased accumulation strategy during periods of volatility; in words attributed to Norma Chu, “our strategy is defined by discipline, patience and long-term conviction,” according to the statement. That narrative and the capital guarantee explain the strong demand for shares after the announcement.
Market context and implications for traders
The move is set within a broader boom in corporate treasuries in 2025: more than 250 announcements that would total around 68,000 BTC, according to the tally cited by the firm, and examples like MicroStrategy (576,000 BTC) that show the scale of the phenomenon. DDC also reported internal returns on its holdings that the company presented as 122% in the second half of the year and 1,798% for 2024, figures released by the company itself.
For traders and managers, the transaction has several operational takeaways. The purchase during a pullback evidences a preference for dollar-cost averaging accumulation that may increase the correlation between BTC price moves and DDC’s stock. The availability of $500 million in issuance capacity constitutes a mechanism to expand positions in future dips.
At the same time, the strategy raises balance-sheet risk by exposing operating capital to Bitcoin’s volatility, which can be amplified if combined with leverage in derivatives.
Corporate adoption has been facilitated, according to the statement, by accounting changes that reduce frictions for holding cryptocurrencies as reserve assets, an element relevant to financial planning and risk assessment by institutional investors.
DDC has turned a purchase of 100 BTC into a strategic signal: closed financing, issuance capacity and a 10,000 BTC target define its roadmap.
